Since 2009, Elli Tsantarlioti has been dealing with eyelash extensions and the most advanced eyelash and eyebrow upgrade techniques, supporting hundreds of professionals in the field.
They approached us to build a new website aiming to strengthen their brand and increase sales in products and seminars.
The size and diversity of the page required a detailed design study in order for each section to achieve the respective objectives:
- Informing professionals through Blog, Faqs sections
- presentation and booking of seminars
- selling products through the eshop
The online store provides specialized functions such as a system of mass discounts based on criteria, product variations, collection of points with each order, monitoring the progress of the order and connection with a bank for secure transactions.
The page was implemented in Drupal 9 and has a responsive design and functionality on mobiles, tablets and desktops.
Having as a main factor for the success of an eshop, its ranking in Google, we implemented a S.E.O. study in the context of which the following actions were taken:
- Importing Meta Data, Structure Data, Open Graph and alt text on all pages
- Specialized Caching techniques
- Minimize page load
- Import and configure Sitemap
- Clean Urls
- Maintain the same URLs as the old website and redirects
Goal measurement mechanisms have been installed on the site (sales of products, seminars, visits, communication), which are presented with graphs in a specially configured dashboard on the administrator page.
From the first months of operation the eshop has a continuous increase in sales.